Business bookshelves are groaning under the weight of single ideas padded out to 250 pages, recycled and repackaged messages and occasionally, some ground breaking insights. I recently read a book that falls into the last category – “ Meaning Inc. – the Blueprint for Business Success in the 21st century” by Gurnek Bains. Bains is founder and CEO of YSC, a corporate psychology consultancy with global offices.
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Performance Manager
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